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In the fourth quarter of 2023, the leading personal finance budgeting and planning applications in Mexico demonstrated varied performance metrics, including downloads, revenue, and weekly active users. Here's a detailed look at how these top 5 apps fared.
Splitwise saw a notable increase in revenue, starting at around $699 in late September and peaking at approximately $2K in the final week of December. Downloads fluctuated throughout the quarter, starting at nearly 3.8K and ending at around 4.3K. Weekly active users showed some volatility, with numbers ranging from about 9.4K to 10.7K, closing the quarter at approximately 9.1K.
Money manager & expenses experienced a gradual increase in revenue, beginning at $39 and rising to $464 by the end of December. Downloads also trended upward, starting at just over 2K and ending the quarter at approximately 3.4K. Weekly active users remained relatively stable, fluctuating between 28.2K and 30.7K, with a slight increase towards the end.
Money Manager Expense & Budget showed consistent growth in revenue, starting at $581 and closing at $698. Downloads increased steadily from 1.2K to 2.1K. Weekly active users remained stable, ranging from 10.7K to 11.6K, with slight fluctuations throughout the quarter.
Wallet: Budget Expense Tracker reported varied revenue, beginning at $574 and ending at $970. Downloads showed a positive trend, starting at 733 and reaching 1.8K by the end of December. Weekly active users increased from 5.4K to 7.1K, indicating growing user engagement.
Finally, Tricount - Split group bills had a relatively stable revenue, starting at $341 and ending at $304. Downloads increased significantly from 734 to 1.7K. Weekly active users also showed a positive trend, starting at 3.4K and closing the quarter at approximately 5K.
These insights are based on data provided by Sensor Tower. For more detailed analytics and trends, visit their platform.