Top 5 Social Networking Apps in Italy Q4 2023: Unified Platform Performance

In Q4 2023, the top social networking apps in Italy showed varied performance in terms of downloads, revenue, and weekly active users (WAU). This analysis, based on Sensor Tower data, highlights the trends for WhatsApp Messenger, Threads, an Instagram app, Telegram Messenger, ten ten - close friends only, and Facebook.

WhatsApp Messenger saw a steady increase in downloads throughout the quarter, peaking at approximately 155K in the final week of December. Weekly active users hovered around the 32.5M mark, showing a slight increase towards the end of the quarter.

Threads, an Instagram app experienced significant growth in downloads, starting from 152K in the week of December 11 and reaching 320K by the end of December. WAU followed a similar upward trend, climbing from 148K to 570K during the same period.

Telegram Messenger maintained a stable download rate, with a notable spike to 75K in the final week of December. Revenue saw a gradual increase, peaking at around $20K in the last week. WAU, however, showed a declining trend from 11.2M to 10.8M over the quarter.

ten ten - close friends only had a fluctuating download pattern, with a peak of 83K in early November and a decline to 8.3K by the end of December. WAU mirrored this trend, rising to 111K in mid-November before tapering off to 70K at the quarter's close.

Facebook maintained a consistent download rate, peaking at 98K in the last week of December. Revenue showed a gradual increase, reaching around $22K mid-quarter. WAU remained relatively stable, fluctuating around 24.5M throughout the quarter.

For more detailed insights, visit Sensor Tower.