Top 5 Social Networking Apps in Nigeria Q4 2023

In the fourth quarter of 2023, Nigeria's social networking app landscape saw significant activity across the top five apps on a unified platform. Here’s a detailed look at their performance based on data from Sensor Tower.

WhatsApp Messenger continued to dominate the market with impressive weekly downloads, starting at around 252K in late September and steadily climbing to approximately 470K by the end of December. The app maintained a strong active user base, fluctuating slightly but ending the quarter with close to 45M users.

Telegram Messenger showed consistent weekly revenue, peaking at $6.8K in the final week of December. Downloads varied, starting at 188K and experiencing a dip before rising to around 214K mid-December, ending the quarter at about 172K. Active users hovered around 6M, with minor fluctuations throughout the quarter.

Facebook from Meta Platforms, Inc. also saw stable weekly revenue, peaking at $2.3K. Downloads initially were around 249K, increasing significantly to over 423K by the end of December. Active users remained steady, ending the month with roughly 22.8M users.

Messenger, another app from Meta Platforms, Inc., had a consistent download rate, starting at 83K and ending at 84K. Active users remained relatively stable, closing the quarter with approximately 12.1M users.

Finally, Threads from Instagram, Inc. had a modest performance in downloads, starting at around 24K and maintaining a similar level throughout the quarter. Active users showed an upward trend, ending the quarter at around 323K.

For more detailed insights and data, visit Sensor Tower.