Q4 2023 UK Zombie Game Insights on Unified Platform

As the year 2023 came to a close, the undead genre continued to captivate gamers in the United Kingdom. Sensor Tower's latest data provides an overview of how the top five zombie-themed games fared on the unified iOS and Android platforms during the fourth quarter.

Last War:Survival saw a notable increase in weekly revenue, starting at $854K in late September and peaking at nearly $70M by Christmas. Downloads followed a similar upward trajectory, beginning at 380K and surging to 47K in the final week of December. The weekly active users also reflected growth, starting at 2.7M and escalating to a staggering 74M.

Plants vs. Zombies™, a timeless classic, presented a more stable pattern, with weekly revenue fluctuating slightly around the $400 mark and hitting a high of $530 by year-end. Downloads peaked at 12K during the holiday season, while active users saw a significant rise, reaching 55M in the last week of the quarter.

Its sequel, Plants vs. Zombies™ 2, demonstrated a similar revenue pattern, starting at $4.2M and increasing to $8.4M. The game's downloads also saw a holiday boost, ending at 8.8K. The active user base remained robust, with nearly 50M users engaged in December.

Doomsday: Last Survivors maintained a strong revenue stream throughout the quarter, beginning at $43M and peaking at $57M just before Christmas. However, downloads showed a downward trend, starting at 9.5M and tapering off to 7.6M. Weekly active users experienced a decline but still maintained a solid base of 15M by the end of December.

Age of Origins:Tower Defense took the lead in revenue with a consistent performance, starting at $137M and slightly increasing to $140M. Downloads saw a rise towards the end of the quarter, reaching 11K, while active users remained steady, closing at around 40M.

For more detailed insights and to explore the full spectrum of data, visit Sensor Tower. The platform provides a comprehensive view of the app market, helping publishers and developers understand the latest trends and user behaviors.