In Q1 2024, the top 5 beauty retail apps on the Android platform in Latin America displayed a range of performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics.

SEPHORA: Maquiagem e Perfumes saw a fluctuating trend in weekly downloads, starting the quarter with approximately 20.4K downloads and peaking mid-January at 25.2K. Downloads dipped to around 14K in early March but rebounded to 19.5K by the end of the quarter. Weekly active users for the app showed a steady increase, starting at 85.6K and reaching 105.3K by the end of March.

SEPHORA in Mexico had a more modest download performance, with numbers ranging from 2.2K to 6.4K throughout the quarter. Active users started at 20.7K and saw a slight rise to 22.4K in mid-March, eventually stabilizing at around 20.9K by the end of the quarter.

Perfumerías DRUNI experienced a steady stream of downloads, albeit at lower volumes compared to other apps. Downloads ranged from 434 to 1.2K weekly. The app's active users showed a slight upward trend, starting at 7.8K and reaching 8.3K by the end of March.

The Nykaa - Beauty Shopping App had a relatively low number of downloads at the beginning of the quarter, with figures around 25-34. However, it saw a significant uptick in the last week of March, reaching 595 downloads. Active users remained fairly stable, fluctuating slightly around the 11.5K to 12.3K mark throughout the quarter.

Lastly, the Nykaa Fashion – Shopping App showed a slow start with minimal downloads and active users in January. Downloads increased significantly to 517 by the end of March. Active users also grew, starting from zero and reaching 107 by the end of the quarter.

For more detailed insights and analytics on these apps, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024