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During the first quarter of 2024, the top 5 health and fitness apps on the Android platform in Turkey showed varied performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.
e-Nabız from T.C. Sağlık Bakanlığı saw notable weekly downloads, starting January with around 79K and peaking at 88.8K in the last week of January. Downloads slightly declined towards the end of March, settling at 64.1K. Active users also showed a similar trend, increasing from approximately 1.45M at the start of January to a peak of 1.59M in mid-February, before declining to around 1.39M by the end of March.
Weight Loss for Women: Workout by EZ Health had a fluctuating download pattern, starting with about 50K downloads in the first week of January and dropping to 22.6K by the last week of March. The app's revenue was minimal, with occasional spikes reaching up to $3. Active users increased from 165K in early January to a peak of 204K in mid-February, before declining to 197K by the end of March.
MAC+: Gym & Home Workouts from MARS SPORTIF TESISLER ISLETMECILIGI ANONIM SIRKETI saw a significant boost in downloads, especially in March, where it reached a peak of 69.5K. Active users followed a similar upward trajectory, climbing from 144K in early January to a peak of 266K in mid-March.
Home Workout - No Equipment by Leap Fitness Group experienced a steady increase in downloads, peaking at 39.7K in mid-February before dropping to 12.3K by the end of March. Revenue showed a minor but consistent increase, reaching up to $12 weekly. Active users also showed growth, peaking at 156K in mid-February and settling at 112K by the end of March.
Heart Rate Monitor: Health App by HealthTracker Apps had a consistent download rate, starting the quarter with around 33K downloads and ending with 11.2K in the last week of March. Active users peaked at 144K in the last week of February and remained steady at around 140K towards the end of March.
For more detailed insights and data, visit Sensor Tower.