Top 5 Insurance Apps on Android in Mexico: Q1 2024

The first quarter of 2024 saw significant activity among the top 5 insurance apps on the Android platform in Mexico. These apps showed varying trends in weekly downloads and active users, providing a snapshot of their market performance.

Afore SURA from SURA México experienced an initial surge in weekly downloads, peaking at 32.6K during the week of February 12. However, downloads gradually declined to 14.9K by the end of March. Active users saw a similar trend, starting at 96.5K in early January and reaching a high of 119.8K in mid-February before settling at 94.6K by the quarter's end.

Soy Cliente GNP by GNP Seguros maintained a relatively stable download rate throughout the quarter. Weekly downloads fluctuated slightly, starting at 4.7K and ending at 5.6K. Active users showed a steady increase from 15.5K to 17K over the same period, indicating consistent user engagement.

Rastreator : Seguros Auto&Moto from Rastreator.mx started the quarter with 6.5K downloads and saw a gradual decline to 2.9K by the end of March. Despite the drop in downloads, active users exhibited stability, beginning at 44.9K and ending at 44.4K, with a peak of 46.4K in mid-March.

BBVA SOS - Asistencia de Auto by BBVA experienced a downward trend in weekly downloads, starting from 5.4K in early January and decreasing to 2.2K by the end of March. Active users showed a slight decline, beginning at 17.7K and ending at 16.2K over the quarter.

QMóvil from Quálitas Compañia de Seguros demonstrated a positive trend in downloads, starting at 2.7K and increasing to 3.6K by the end of March. Active users also saw growth, beginning at 7.3K and rising to 8.3K, with a noticeable spike in early March.

These insights, sourced from Sensor Tower, provide a detailed view of the performance of leading insurance apps in Mexico. For more in-depth analysis and data, visit Sensor Tower.