Europe's Top 5 Lifestyle Android Apps in Q1 2024: A Sensor Tower Snapshot

Sensor Tower's recent data offers insights into the performance of the top five Lifestyle applications on Android across Europe in the first quarter of 2024.

Pinterest maintained a strong presence with downloads fluctuating around the 500K mark weekly, peaking at 520K in the third week of February. Weekly active users showed a slight upward trend, starting at 36.7M and reaching 37.2M by the end of the quarter.

Google Home experienced a downward trend in downloads, beginning the quarter with 177K and closing at 117K, a noticeable decrease over the three-month period. Weekly active users started at around 1.9M but also saw a decline, finishing at 1.7M.

Mi Home from Beijing Xiaomi Mobile Software Co.,Ltd showed an interesting pattern with an initial download count of 186K that dipped to 90K towards the end of March. Revenue for the app was consistently in the tens of thousands, reaching up to 14K in late February. Weekly active users remained stable, beginning at 1.8M and concluding at 1.9M.

The seasonal app Call Santa Claus - Prank Call had its downloads starting strong at 124K in the new year but saw a decline to 91K by the quarter's end. The app's weekly active users showed a counter trend, increasing from 362K to 586K, indicating a growing user engagement over time.

Lastly, H&M - we love fashion experienced a slight decrease in downloads, from 107K in the first week of January to 107K at the end of March. The weekly active users for H&M's app presented a reduction from 2.7M to 2.5M during the same period.

For more detailed insights and data, Sensor Tower's platform provides an extensive analysis of app performance metrics across various regions and categories.