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In the first quarter of 2024, European users of Android personal finance apps have shown varying degrees of engagement and download activity. Sensor Tower provides a detailed look into the performance of the top five budgeting and planning applications during this period.
Finanzguru - Konten & Verträge reported fluctuating weekly revenue, peaking at $46K and dipping to $29K with a rebound to around $43K towards the end of the quarter. Downloads saw a general decline from 24K to around 10K, while weekly active users started at 248K, dipped to around 221K, and rose back to approximately 240K.
BudgetBakers' Wallet: Budget Expense Tracker experienced a weekly revenue trend ranging from $12K down to $7K, with a slight increase to $8K at the quarter's close. Downloads for the app decreased from 9K to roughly 5K, and active users saw a modest decrease from 75K to 68K.
YNAB observed its revenue moving from $8K to $6K, with a steady presence around $7K towards the end of Q1. Downloads started at 2.4K, with a low of around 700, and ended slightly higher at 809. Weekly active users remained fairly consistent, starting at 7.3K and ending at 6.4K.
Splitwise showed a revenue trend that saw a starting point of around $8K, a decrease to approximately $6.7K, and a slight rise to $6.5K. Downloads saw a significant start at 35K, with a consistent performance, ending the quarter strong at 31K. The app's weekly active users began at 236K, dipped to 199K, and recovered to 209K.
Lastly, Bankin' had revenue figures starting at $6.4K, decreasing to $4.2K, and recovering to $5.3K. Downloads showed a decline from 17K to around 7K, while weekly active users started at 124K, experienced a slight dip, and ended at 110K.
For more in-depth insights into the app performance trends, Sensor Tower's comprehensive data provides a closer look at the personal finance app landscape in Europe.