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In the first quarter of 2024, the personal finance app landscape in Latin America witnessed varied performance across the top budgeting and planning applications on the Android platform. Data from Sensor Tower provides insights into the downloads, revenue, and active users for these leading apps.
Money manager & expenses from Cleaner + Antivirus + VPN company started the quarter with downloads peaking at 27K and gradually declining to around 11K by the end of March. Weekly active users mirrored this trend, dropping from 203K to 171K. Revenue also saw a downward trend, starting at approximately $1.3K in the first week of January and settling at $777 by the last week of March.
Splitwise, a product of its self-titled U.S.-based company, saw its downloads decrease from 22K to around 12K by the quarter's end. Weekly active users followed a similar trajectory, declining from 53K to 45K. Revenue generation for Splitwise also experienced a downward trend, with initial weekly revenue of $3.3K declining to $1.8K.
Tricount - Split group bills by Tricount exhibited a decrease in downloads from the start of the quarter at 11K to around 7.6K in the final week. Weekly active users saw a slight decline from 27K to 23K. Revenue showed a fluctuating pattern, with a beginning figure of $915 and concluding the quarter at $747.
The Wallet: Budget Expense Tracker from BudgetBakers had an initial download count of 10K, which saw a dip to 4.9K. The active user base started at 42K and experienced a slight decrease to end at 37K. Revenue trends started at $3.2K in early January and showed a drop to $1.7K by late March.
Lastly, Money Manager Expense & Budget by Realbyte Inc. kicked off the quarter with 9K downloads, which reduced to nearly 4K. Weekly active users decreased from 27K to 24K. Revenue started at $1.1K and ended at $863 in the final week of March.
For more detailed insights and data on the performance of personal finance apps, Sensor Tower's comprehensive analytics platform remains a prime resource.