Top 5 Personalization Apps on Android in Europe - Q1 2024

In Q1 2024, the top 5 personalization apps on the Android platform in Europe demonstrated varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics.

Yandex Browser with Protect saw a notable fluctuation in weekly downloads, peaking at approximately 225K in mid-March before stabilizing around 160K towards the quarter's end. The app's active user base consistently increased, reaching close to 22.9M by late March, indicating a strong and growing user engagement.

Magic Fluids: Fluid Wallpaper experienced a mixed trend in weekly downloads, starting strong with around 235K in early January but dropping significantly to just 8.7K by mid-March. Active users peaked at around 864K in late February, though there was a gradual decline to approximately 688K by the end of the quarter.

Themes - Wallpapers & Widgets showed a steady increase in both revenue and downloads. Weekly revenue rose from $94 in early January to $287 by the end of March. Downloads also saw a significant upward trend, starting at 47K and reaching over 203K in the last week of March. Active users mirrored this growth, peaking at approximately 913K in the final week.

Zedge™ Wallpapers & Ringtones maintained a stable performance throughout the quarter. Weekly revenue oscillated around $10K, showing minor fluctuations. Downloads remained steady, averaging around 100K weekly, while active users saw a slight dip from 1.34M in early January to 1.26M by the end of March.

Pixel Shimeji - Desktop Pet exhibited significant growth in both downloads and revenue. Weekly downloads surged from 35K in early January to an impressive 185K by mid-March. Revenue also increased, peaking at $216 in the last week of March. The app's active users grew substantially, reaching over 908K in mid-March before settling around 790K towards the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.