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In the first quarter of 2024, the top 5 social apps on the Android platform in the United Kingdom showcased varied performance in terms of downloads, revenue, and active users. Here’s a detailed look based on data from Sensor Tower.
TikTok saw significant growth in revenue, starting the quarter with approximately $495K and peaking at around $3.1M in the final week of March. Weekly downloads fluctuated, reaching a high of 94K in early January and settling at 62K by the end of March. Active users remained relatively stable, increasing slightly from 8.5M to 8.6M.
Instagram experienced steady weekly revenue, ranging from $20K to $28K throughout the quarter. Downloads showed a consistent pattern, peaking at 52K in the week of January 22 and ending at 49K in the last week of March. Active users hovered around the 8.2M mark, with minor fluctuations.
Threads had a notable increase in active users, rising from 522K to 891K by the end of the quarter. Downloads varied, starting at 49K in early January, dipping to 29K by early March, and then climbing back to 47K in the final week of March.
Facebook maintained stable revenue, with weekly earnings between $29K and $40K. Downloads peaked at 69K in early March, with a consistent increase in active users from 20.3M to 20.4M over the quarter.
Reddit showed steady revenue, averaging around $1.7K weekly. Downloads remained stable, with a slight peak at 18K in late January. Active users saw a gradual increase from 1.7M to 1.7M by the end of March.
This data, sourced from Sensor Tower, provides insights into the competitive landscape of social apps on Android in the UK for Q1 2024. For more detailed insights, visit Sensor Tower.