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During the first quarter of 2024, the top 5 social apps in Ukraine on the Android platform displayed varied performance metrics in terms of downloads, revenue, and active users. Here is a detailed look at each app's performance based on data from Sensor Tower.
TikTok experienced a steady increase in weekly revenue, peaking at approximately $355K in mid-January. Weekly downloads fluctuated, with a notable spike to around 95K in early March. Active users remained relatively stable, starting at approximately 5.0M in January and showing minor fluctuations throughout the quarter.
Повітряна тривога saw considerable growth in weekly downloads, particularly in late January with about 77K downloads. Active users also increased significantly, from around 1.7M in early January to a peak of approximately 2.3M in mid-March.
Instagram showed modest revenue gains, reaching up to $1.5K in mid-January. Weekly downloads were consistent, averaging around 40K to 43K throughout the quarter. Active users hovered around 4.5M, with minor decreases observed in March.
Facebook had a relatively stable revenue, peaking at around $556 in mid-January. Downloads saw a significant increase in early March, reaching approximately 64K. Active users remained high, consistently around 8.3M to 8.5M throughout the quarter.
Likee - Short Video Community experienced an increase in weekly revenue, peaking at $1.0K in mid-February. Downloads were steady, generally around 35K, with a notable rise to approximately 53K in mid-March. Active users showed a slight decline, starting at about 418K and ending at 381K in late March.
These insights provide a snapshot of the performance trends of these top social apps in Ukraine. For more detailed analysis and data, visit Sensor Tower.