Top 5 Apparel Apps on iOS in Romania: Q1 2024 Performance

In the first quarter of 2024, the top 5 apparel applications on the iOS platform in Romania displayed diverse performance trends. Below is a detailed analysis of each app based on the data provided by Sensor Tower.

Trendyol: Fashion & Trends saw a remarkable increase in weekly downloads, starting from 295 in the first week of January and skyrocketing to nearly 29K by the end of March. The app also experienced a significant rise in weekly active users, climbing from approximately 10.3K to 119.4K over the same period.

SHEIN - Shopping Online had a strong start with over 17K downloads in the first week of January, but experienced a downward trend, reaching around 8.5K in early March before recovering slightly to 10.7K by the end of the quarter. Its weekly active users remained fairly stable, fluctuating around the 140K mark and ending the quarter at approximately 147.2K.

ABOUT YOU Outlet experienced a varied download trend, peaking at 18K in the second week of January before gradually declining to around 5K by late March. Its weekly active users saw a slight decline from 47.3K in early January to 42.5K by the end of the quarter.

ABOUT YOU Online Fashion Shop maintained a relatively steady download rate, starting at around 5K in early January and ending at nearly the same figure by the end of March. The weekly active users fluctuated but showed an overall positive trend, increasing from 47.1K to 57.3K over the quarter.

Zalando – Online fashion had a moderate download rate, beginning at 3.5K in the first week of January and rising to about 4.4K by the end of March. The app's weekly active users demonstrated consistent growth, starting from approximately 26.5K and reaching 30.8K by the quarter's end.

These insights illustrate the dynamic nature of the apparel app market on iOS in Romania. For more detailed insights and data, visit Sensor Tower.