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In the first quarter of 2024, the finance app market on iOS in Romania showcased interesting trends. Here’s a closer look at the performance of the top 5 finance apps, based on data from Sensor Tower.
Revolut: Send, spend and save maintained a steady performance throughout the quarter. Weekly downloads started at 10.7K and peaked at 11.5K in the second week of January before seeing a gradual decline, ending with 8.4K in the last week of March. The app also saw consistent weekly active users, starting from 218.3K and ending at 229.2K.
BT Pay experienced a fluctuating trend in downloads, beginning the quarter with 4.9K and reaching a peak of 6.6K in the second week of January. By the end of March, downloads were stable around the 5.4K mark. Active users showed a positive trend, starting at 188.8K and reaching 204.5K by mid-March.
George Romania saw a moderate performance in terms of downloads, starting at 2.5K and peaking at 3.8K in mid-March. The weekly active users showed some fluctuations, starting at 71.3K, peaking at 79.9K in mid-January, and ending the quarter at 69.9K.
Salt Bank had an impressive launch, with downloads starting at 9.2K in the first week of March and peaking at 12.6K by mid-March. Active users increased significantly, beginning at 6.5K and reaching 26.2K by the third week of March.
NeoBT had a consistent download rate throughout the quarter, starting at 2.7K in early January and ending at 2K in the last week of March. Active users showed a stable trend, starting at 76.6K and peaking at 82.7K in mid-March.
For more detailed insights and data, visit Sensor Tower.