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In the first quarter of 2024, the performance of the top 5 iOS finance apps in Turkey exhibited notable trends in downloads and active users. Here are the detailed insights from Sensor Tower:
Throughout Q1 2024, İşCep experienced a significant upward trend in weekly downloads, starting from approximately 30.7K in early January and peaking at around 73.2K by the end of February. Active users also saw a consistent increase, rising from 1.47M in early January to about 1.64M in mid-March before slightly declining to 1.50M by the end of the quarter.
Akbank maintained a relatively steady download rate throughout the quarter, with weekly downloads ranging from about 34.5K to 59.7K. The number of active users fluctuated but generally increased from 1.19M in early January to 1.28M by early March, before stabilizing at around 1.23M towards the end of the quarter.
Garanti BBVA Mobile showed a steady increase in weekly downloads, peaking at approximately 53.2K in late February. Active users also followed an upward trend, starting from 2.13M in early January and reaching about 2.20M by early March. However, there was a slight decline to around 2.04M by the end of March.
Ziraat Mobil's weekly downloads remained relatively stable, ranging from about 32.8K to 43.6K. Active users saw a slight increase overall, starting from 3.15M in early January and peaking at around 3.27M in early March, before slightly declining to 3.11M by the end of the quarter.
Yapı Kredi Mobile - SuperApp experienced consistent weekly downloads, fluctuating between approximately 29.5K and 43.7K. Active users increased from 1.22M in early January to around 1.33M in mid-March, before ending the quarter at approximately 1.24M.
These insights highlight the dynamic landscape of finance apps in Turkey. For more detailed analytics and trends, visit Sensor Tower.