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In the first quarter of 2024, the health and fitness app market on iOS in Egypt saw notable activity. Here, we delve into the performance trends of the top 5 apps: Wearfit Pro, Sweatcoin Walking Step Counter, Flo Period & Pregnancy Tracker, الملكة : الدورة الشهرية، الحمل, and Rashaqa: Home Workout & Diet.
Wearfit Pro experienced a steady download rate, starting at 4.9K in early January and ending the quarter with approximately 4K weekly downloads. Revenue fluctuated, peaking at $59 in the first week and then stabilizing around $30–$50 throughout the quarter. Active users showed a slight decline, from 36.4K in January to 35.5K by the end of March.
Sweatcoin Walking Step Counter saw a decline in downloads, from 5.4K in the first week to around 1.8K by late March. Revenue showed a similar downward trend, with a peak of $128 in early January and a decrease to around $20–$40 towards the end of the quarter. Active users remained relatively stable, averaging around 14K–15K, with a slight dip to 13K in March.
Flo Period & Pregnancy Tracker demonstrated strong performance, with weekly downloads increasing from 1.4K in early January to over 2.1K by the end of March. Revenue peaked at $1.1K in late January and early March, maintaining a consistent range of $800–$1K throughout the quarter. Active users showed positive growth, starting at 41K and reaching 47.3K by late January, then stabilizing around 45K.
الملكة : الدورة الشهرية، الحمل maintained a steady download rate, starting at 1.4K and ending the quarter at 1.3K. Revenue was minimal, with occasional peaks of $8. Active users showed a gradual increase from 7.2K in early January to over 8K in early March, before slightly declining to 7.4K by the end of March.
Rashaqa: Home Workout & Diet saw consistent downloads, fluctuating between 1.2K and 1.6K. Revenue peaked at $48 in late January and maintained a range of $14–$47 throughout the quarter. Active users remained steady, averaging around 31K, with a slight peak of 32.3K in early February.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.