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The first quarter of 2024 has seen varied activity among the leading investment and financial management applications on iOS in the United States. Sensor Tower provides a closer look at the performance of these top apps during this period.
Fidelity Investments saw its downloads peak in late January with 98K, then gradually decline to 57K by the end of March. Weekly active users showed an upward trend, starting at 1.2M and reaching nearly 1.3M by mid-March before slightly dipping to 1.28M.
Robinhood: Investing for All experienced fluctuating download numbers, with a significant spike to 118K in early March. Weekly active users remained robust, starting at 3.13M and eventually growing to 3.62M in the same week as the download surge, indicating a strong period of user engagement.
Crypto.com - Buy Bitcoin, ETH also had an interesting quarter, with downloads soaring to 130K in the first week of March, a significant increase from the 26K at the start of January. Weekly active users mirrored this trend, rising from 307K to 549K during the same period, though they experienced a drop to 391K by the quarter's end.
Coinbase: Buy Bitcoin & Ether downloads were relatively stable until they spiked to 122K in early March. The app's weekly active users saw a consistent rise from 555K in the first week of January to a high of 875K in the second week of March, before declining to 661K by the quarter's close.
Lastly, Empower® had its downloads hover around the 37K-42K range in January and February, with a peak of 82K in early February. Weekly active users showed growth from 171K to 225K in early March, later settling at 173K by the end of the quarter.
For more detailed insights on app performance and trends, Sensor Tower's full reports offer comprehensive data and analysis.