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As the first quarter of 2024 comes to a close, we at Sensor Tower have observed interesting trends among the top Merge Games on the iOS platform in the United Kingdom. Let's delve into the performance of these captivating puzzle adventures.
Travel Town - Merge Adventure saw a steady rise in revenue, peaking at nearly $180K in the last week of March. Downloads started at approximately 22K in the first week of January and experienced a gradual increase to over 20K by March end. Weekly active users reflected a positive trend as well, beginning at around 40K and ascending to over 55K.
Seaside Escape®: Merge & Story experienced a revenue hike, with notable growth from $43K in the first week of January to over $106K by the end of March. Downloads showed a spike in late January, achieving over 13K, followed by a dip to around 5K towards March. The weekly active users count bolstered from 38K to nearly 59K, indicating a solid user base.
Gossip Harbor®: Merge & Story also saw an upward revenue trend, starting at roughly $66K and reaching over $114K. Downloads peaked at nearly 10K in late January, and the trend saw a slight decline to 7K by the quarter's end. Weekly active users grew from 30K to over 44K, showcasing a growing interest in the game.
Merge Topia-Tap Blocks Out! had a fluctuating revenue pattern, with the highest at nearly $20K in early February, before settling at about $16K. Downloads were highest at the start of January with close to 20K, but saw a significant drop to a few hundred by March. Weekly active users mirrored this trend, decreasing from 31K to around 16K.
Adventure Island Merge showed a modest revenue trajectory, with an initial $10K in January and an increase to over $16K by March. Downloads saw a surge in mid-March with over 11K, contrasting with a slow start in January. The active users followed suit, improving from 22K to over 21K during the quarter.
For more detailed insights and data on the performance of Merge Games and other app categories, visit Sensor Tower. The trends observed provide a snapshot of the dynamic puzzle gaming market on iOS in the UK.