Top 5 iOS Personal Finance Apps in Europe: Q1 2024 Performance

In the first quarter of 2024, the Personal Finance app category has seen varied user engagement and monetization trends on the iOS platform in Europe. Sensor Tower's analysis provides a closer look at the performance of the top five budgeting and planning applications.

Finanzguru - Konten & Verträge experienced a fluctuating trend in revenue throughout Q1, starting at around $87K in the first week and dipping to roughly $68K towards the end of March. Downloads saw a decrease from around 26K in the first week to approximately 11K by the last week, while weekly active users dropped from 147K to 141K in the same period.

Emma - Budget Planner Tracker showed a general decline in revenue, starting off the quarter with $18K and ending with about $6K. Downloads for Emma followed a similar downward trend, with initial figures at 15K and closing at around 6K. Weekly active users decreased from 101K to 85K.

For YNAB, revenue started at approximately $9K and showed some volatility, peaking at $12K before settling at around $6K. Downloads remained fairly stable, with a slight decrease from 3K to 1.6K. Weekly active users saw a modest range, beginning at 8.2K and ending at 7.9K.

Splitwise opened the quarter with a revenue of about $7K and observed some fluctuations, reaching up to $7.7K. Downloads for Splitwise were robust, starting at 53K and rising to 45K. Weekly active users exhibited a slight decline, starting at 194K and dipping to 169K by the quarter's end.

Lastly, Bankin' - Your money manager saw its revenue begin at approximately $8K, with some fluctuations throughout the quarter, peaking at $10K and then decreasing to around $5K. Downloads started at 11.5K, peaking at almost 12K before declining to 7.4K. Weekly active users remained relatively stable, starting at 132K and slightly decreasing to 118K.

For more detailed insights and analytics on app performance, Sensor Tower's platform offers comprehensive data and analysis.