Q1 2024 Overview: Leading Self-Therapy & Journaling iOS Apps in Europe

In the first quarter of 2024, the realm of self-therapy and journaling applications on the iOS platform has seen significant engagement in Europe. Data from Sensor Tower provides an overview of the performance of the top five apps in this category.

Me+ Daily Routine Planner experienced a fluctuating trend, with downloads peaking at around 141K in the first week of January and gradually declining to approximately 26K by the end of March. Weekly active users mirrored this pattern, starting at roughly 432K and descending to about 328K in the same period. Revenue followed a similar trajectory, initially at approximately $71K and then dropping to around $26K towards the quarter's end.

Breeze: Mental Health showed a more stable pattern, with weekly revenue starting at around $18K and reaching a slight increase to approximately $24K by the end of March. Downloads for the app started at 22K, dipped to around 6K in late January, and slightly recovered to about 13K by the end of the quarter. Weekly active users ranged from roughly 54K to 42K throughout the quarter.

For Day One Journal: Private Diary, the quarter saw a generally downward trend in both downloads and active users. Downloads decreased from around 11K to 3K, while active users went from approximately 13K to 8K. Revenue exhibited a peak of about $30K in late January but concluded the quarter at around $16K.

Mindvalley: Self Improvement maintained a relatively steady performance in terms of revenue, starting at $23K and ending at around $18K. However, downloads and active users showed a slight decline, with downloads starting at 1.4K and ending at 515, and active users decreasing from about 4.6K to 3.7K.

Lastly, Daylio Journal - Daily Diary saw a slight decline in downloads, from 24K to 5.5K, and a marginal decline in weekly active users, from 234K to 221K. Revenue exhibited some volatility, with a notable increase to $37K in the second week of January, but generally hovered around the $13K to $19K range.

These insights, provided by Sensor Tower, offer a glimpse into the engagement levels and financial performance of self-therapy and journaling apps on the iOS platform in Europe during the first quarter of 2024. For more detailed analysis and additional metrics, readers can explore Sensor Tower's comprehensive data offerings.