Q1 2024 Performance of Top Virtual Pet Apps on iOS in Australia

In Q1 2024, the virtual pet category has shown noteworthy activity in Australia on the iOS platform. Here's an overview of the top 5 apps' performance based on data from Sensor Tower.

My Talking Tom, published by Outfit7 Limited, has maintained a steady flow of downloads, peaking at 2.2M in early January and stabilizing around 1.5M towards March. Weekly active users started strong at 25K and saw a slight decline to 22K by the end of the quarter. Revenue trends fluctuated, with a notable spike to $180K in mid-January and a dip to $26K by the end of March.

The non-revenue-generating Applaydu family games observed a consistent download rate, starting at 1.4M and catapulting to 3.2M in the final week of March. Weekly active users showed a similar pattern, beginning at 6.7K and jumping to 8K in the last week.

Pengu - Raise Virtual Pets from SLAY GmbH, after a quiet start with only a few downloads, surged to 4.2M in mid-March before settling at 2.9M. Active users mirrored this trend, with a significant rise from under 1K to over 7.7K, indicating growing popularity.

Outfit7 Limited's My Talking Tom 2 experienced a consistent download count, hovering around 1.6M at the start and closing the quarter at 1.2M. Active users remained high with 70K at the outset, progressively declining to 62K. Revenue showed a gradual decrease from $288K to $109K over the quarter.

Lastly, My Talking Angela 2, also by Outfit7 Limited, saw downloads begin at 1.4M, decreasing to 1.2M by March end. Active users showed a slight drop from 13.5K to 11.8K. Revenue varied, with a high of $905K in early January and ending at $290K.

For more insights into the virtual pet app market, Sensor Tower provides in-depth data and analysis.