Top 5 Apparel Apps in Russia Q1 2024: Unified Platform Performance

Throughout the first quarter of 2024, the top 5 apparel apps in Russia showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their metrics.

SHEIN - Shopping Online experienced a notable peak in weekly downloads, escalating from around 12.6K in early March to a substantial 49.3K by the last week of the quarter. This surge in downloads was mirrored by an increase in weekly active users, which soared from approximately 97K in mid-March to 275K by the end of the month.

ZARA maintained steady weekly download figures, fluctuating between 3.1K and 3.9K throughout the quarter. Active users also saw fluctuations, peaking at about 12.6K at the end of January before stabilizing around 7.2K towards the end of March.

Trendyol: Fashion & Trends showed a consistent pattern in weekly downloads, with numbers ranging from 2.3K to 4.4K. Its active user base remained robust, starting at 188K in early January and maintaining a steady range around 174K to 197K throughout the quarter.

MANGO - Online fashion saw weekly downloads hover between 2.0K and 3.1K. The active user count exhibited a slight increase, beginning at 17.7K in January and rising to 19.1K by the end of March.

Banggood Global Online Shop experienced a consistent download rate, with weekly figures ranging from 2.2K to 2.8K. The app's active user base remained relatively stable, fluctuating between 18.6K and 19.9K over the quarter.

These insights are based on data from Sensor Tower, and more detailed analytics can be accessed through their platform.