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Auto apps have become an integral part of the UK's digital landscape, and their performance in the first quarter of 2024 has shown significant trends. Sensor Tower's comprehensive data provides us with a clear picture of how these apps are faring on the unified platform, encompassing both iOS and Android users.
AutoTrader: Cars to Buy & Sell experienced a steady climb in revenue, peaking at $219K in the third week of March. Downloads remained robust, hovering around the 30K mark each week, with a slight dip to 28K in the last week of March. Weekly active users fluctuated, beginning at 253K and reaching a high of 245K in the final week of the quarter.
Next, BPme: Pay for Fuel in Your Car saw an initial surge in downloads, reaching over 14K in late January, but this trend gradually decreased to just over 10K by the end of March. The weekly active user count started strong at 47K and experienced a peak of 56K in mid-January, before settling down to 51K by the quarter's close.
The Shell Go+: Fuel & Rewards app also began the quarter with an upward trend in downloads, achieving over 13K in mid-January, but like BPme, it saw a gradual decline to 10K by the end of March. The app's weekly active users started at approximately 140K and saw a modest rise to 148K before ending the quarter at around 134K.
CarGurus: Used & New Cars showed more variability in its downloads, with numbers oscillating between 7.7K and 10.4K. The active user base for CarGurus began at 20K and experienced slight growth, peaking at 21K in mid-February, but ended the quarter with a lower count of 18K.
Lastly, Zapmap: EV charging in the UK displayed an impressive revenue increase from $8.2K to $10.8K in late March. Downloads for Zapmap were consistent, ranging from 6.7K to 9.1K. The number of active users showed a steady increase throughout the quarter, starting at 55K and rising to 61K by the end of March.
For more detailed insights and data on the performance of auto apps and other market segments, Sensor Tower's platform remains a valuable resource for industry trends and analytics.