Top 5 Consumer Finance Apps in Colombia: Q1 2024 Performance

The first quarter of 2024 saw significant activity in the consumer finance app market in Colombia. Here’s a breakdown of the performance of the top 5 apps, based on data from Sensor Tower.

Nequi Colombia, published by Bancolombia s.a., started the quarter strong with over 503K downloads in the first week of January, peaking at 728K by mid-January. However, downloads saw a decline towards the end of the quarter, stabilizing around 300K per week. Active users displayed a consistent upward trend, reaching a high of approximately 3.9M in mid-March before seeing a slight dip to 3.7M in the last week of March.

Davivienda, from BANCO DAVIVIENDA S.A., exhibited fluctuating download numbers with a notable peak of 528K in the last week of January. The app maintained a strong user base, with active users increasing from about 893K at the start of January to nearly 2M by the end of March.

Bancolombia A la Mano, another offering from Bancolombia s.a., experienced steady download figures, averaging around 80K weekly downloads throughout the quarter. Active users for this app remained relatively stable, starting at 929K in early January and ending the quarter at approximately 894K.

BBVA Colombia, published by BBVA, saw moderate weekly downloads, peaking at 47K in early February. The app maintained a consistent active user base, starting the quarter with 615K and reaching 681K by the end of March.

Banco de Bogotá had a steady performance with downloads fluctuating around 25K to 30K weekly. Active users for this app started at 829K in the first week of January and ended at 802K in the final week of March.

These insights into the top consumer finance apps in Colombia for Q1 2024 highlight the dynamic nature of the market. For more detailed analysis and data, visit Sensor Tower.