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In the first quarter of 2024, the top 5 dating apps in Nigeria exhibited varied performance metrics. Here’s a detailed look at how each app fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Tinder Dating App: Chat & Date from Tinder LLC saw its weekly revenue fluctuate throughout the quarter, peaking at around $4.7K in late January and dipping to approximately $3.0K in early March. Weekly downloads ranged from 12.3K to 16.4K, with an overall upward trend towards the end of the quarter. The app maintained a stable base of active users, hovering around 450K, with a slight increase to 469K by the end of March.
Bumble Dating App: Meet & Date by Bumble Holding Limited experienced a steady weekly revenue, peaking at $3.0K in early January and dropping to $1.6K by mid-March. Downloads showed significant spikes, especially in the week of January 22, reaching 21.6K. Weekly active users showed a consistent pattern, starting at 257K and ending at approximately 276K.
Poppo live from the poppo team had a more volatile revenue pattern, peaking at $1.6K in early January and hitting a low of $537 in late February. Downloads remained relatively steady, with a high of 7.5K in late January. Active users showed a consistent range, starting at 28.4K and slightly increasing to 27.7K by the end of March.
Hotalk -Online Video Chat&Meet also exhibited varied weekly revenue, peaking at $1.5K in late February. Downloads saw significant fluctuations, with a high of 7.8K in early February and a low of 1.1K in late March.
Badoo Dating App: Meet & Date by Badoo showed consistent weekly revenue, peaking at $947 in early January and maintaining around $720 by the end of March. Downloads remained stable, averaging around 11K weekly. Active user numbers were steady, starting at 275K and ending at approximately 277K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.