During the first quarter of 2024, the top five dating apps in New Zealand showed varied performance across weekly downloads, revenue, and active users. Here’s a closer look at the trends for each app:

Tinder Dating App: Chat & Date saw a steady weekly revenue, peaking at around $57K in the last week of March. Downloads fluctuated slightly but remained close to 2.4K per week. Active users experienced a gradual decline from 118K in early January to approximately 106K by the end of March.

Bumble Dating App: Meet & Date maintained a consistent weekly revenue, reaching a high of about $37K at the beginning of March. Weekly downloads saw a slight decrease from 2.8K to around 2.1K. Active users showed a downward trend, dropping from 63.5K in early January to 57.7K by the end of the quarter.

Hinge Dating App: Match & Meet had a relatively stable weekly revenue, peaking at approximately $18.1K in mid-February. Downloads remained around 2.4K per week, with a slight dip towards the end of the quarter. Active users hovered around 53K throughout the quarter, with minor fluctuations.

Grindr - Gay Dating & Chat showed consistent weekly revenue, peaking at about $12.3K in mid-February. Downloads remained stable, averaging around 450 per week. Active users declined from 7.9K in early January to approximately 6.7K by the end of March.

Badoo: Dating. Chat. Friends experienced steady weekly revenue, with a peak of about $5.5K in early March. Downloads varied slightly, averaging around 400 per week. Active users remained relatively stable, fluctuating between 15.6K and 17.4K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024

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Quarter Summary