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In Q1 2024, New Zealand's dating app market saw dynamic activity among the top 5 apps. Here’s a closer look at their performance metrics based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced fluctuations in weekly revenue, starting at around $52K and ending the quarter at approximately $57K. Weekly downloads remained relatively stable, averaging around 2.5K, while weekly active users saw a gradual decline from about 118K to 105K.
Bumble Dating App: Meet & Date maintained a consistent weekly revenue, ranging from $32K to $37K. Downloads showed a slight downward trend, starting at 2.8K and dropping to slightly over 2K by the end of March. Active users saw a minor decline from 63K to 57K throughout the quarter.
Hinge Dating App: Match & Meet had weekly revenue fluctuating between $15K and $18K. Downloads remained stable at around 2.4K but dipped to 2K towards the end of the quarter. Active users hovered around 52K to 55K, with minimal changes.
OmeTV – Video Chat Alternative showed modest revenue between $1.2K and $1.8K. Downloads varied, starting at 2.7K and declining to approximately 2K. Active users saw a slight decrease from 8.5K to 7.7K.
Yubo : Make friends, live chat had steady revenue, peaking at $4.6K in mid-March. Downloads started at 935 and fell to around 600 by the quarter’s end. Active users remained relatively stable, fluctuating between 7.1K and 8K.
For more detailed insights and data, visit Sensor Tower.