Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q1 2024

In Q1 2024, the top 5 delivered meal kits and specialty foods apps in Australia showcased varied performance trends across downloads, active users, and revenue. The data, sourced from Sensor Tower, provides a detailed look at each app's quarterly performance.

HelloFresh: Meal Kit Delivery experienced a fluctuating pattern in weekly downloads, starting the quarter with 3.9K downloads and peaking at 6.3K in mid-January. The downloads then gradually tapered off, ending the quarter at 3.2K. Weekly active users showed a slight decline from 164.9K at the beginning of January to 136.2K by the end of March.

Youfoodz: Custom Meal Plan saw an upward trend in weekly downloads early in the quarter, starting at 2.9K and reaching a peak of 5.7K by the end of January. However, downloads decreased to 3.1K in the final week of March.

EveryPlate: Cooking Simplified had a steady download rate throughout the quarter. Weekly downloads began at 1.1K, increased to 2.1K in early February, and then decreased to 1.1K by the end of March. Weekly active users were relatively stable, hovering around 17.8K to 20K throughout the quarter.

My Muscle Chef downloads exhibited minor fluctuations. It started the quarter at 1.1K downloads and saw a peak of 1.6K in early January before ending at 878 in the last week of March.

Marley Spoon showed a significant increase in downloads in early February, peaking at 1.8K, before declining to just 542 by the end of March. Weekly active users for the app started at 5K in early January, peaked mid-quarter at 5.4K, and then slightly decreased to 4.2K by the end of March.

For more detailed insights and data on these apps, visit Sensor Tower.