Q1 2024 US Performance of Top Drawing & Coloring Apps on Unified Platforms

In the first quarter of 2024, drawing and coloring applications continued to engage users on unified platforms in the United States. Sensor Tower provides a detailed look at the numbers behind the top 5 apps in this creative category.

Zen Color - Color By Number started the quarter with strong downloads at 143K and maintained a steady trend despite a slight decline to 76K by the end of March. Weekly active users showed resilience, beginning at approximately 530K and experiencing a peak at 585K in mid-February. Revenue for the app peaked at 8K USD in the third week of February, with a general upward trend observed throughout the quarter.

The Happy Color by Numbers Game, published by X-Flow, saw its downloads fluctuating, starting at 128K and reaching a high of 89K towards the end of March. Weekly active users remained robust, with a starting point of around 1.79M and a notable surge to 1.93M in the second week of January. This app also experienced a revenue increase from 7K USD to 9K USD in the third week of February, before stabilizing around 7K USD by the end of March.

For Color by Number：Coloring Games, downloads began at 141K and saw a dip to 85K in the final week of the quarter. Weekly active users had a downward trend, dropping from 729K to 578K. Revenue-wise, the app demonstrated a strong start with 129K USD, but it faced a slight decrease, ending the quarter with 117K USD.

Phone Case DIY from Crazy Labs showed an interesting pattern with no revenue reported for most of the quarter, except for a minor 84 USD spike in early February. Downloads for the app peaked at 93K in the third week of January and then gradually decreased to 68K by the end of March. Weekly active users hovered around 255K at the start of the quarter and saw a slight decline to 215K in the last week.

Lastly, Tap Color Pro: Color By Number maintained a consistent revenue stream, starting at 24K USD and experiencing a rise to 28K USD in late February. Downloads for this app showed a downward trajectory from 57K to 28K over the quarter. Weekly active users also saw a decrease from 232K to 179K.

For more detailed insights and data on app performance, Sensor Tower's platform is the go-to resource for understanding market trends and user engagement.