Top 5 Entertainment Apps in Uruguay for Q1 2024

In Q1 2024, the performance of the top 5 entertainment apps in Uruguay provides a comprehensive view of the digital consumption landscape. Here's an in-depth look at the weekly trends for Star+, Max: Stream HBO, TV, & Movies, Netflix, Disney+, and DGO.

Star+ from Disney experienced fluctuations in both downloads and revenue. Weekly downloads peaked at around 18.1K in late January, followed by another spike of 15K in the last week of March. The weekly revenue saw a high point of approximately $10.5K in mid-March, maintaining a steady range between $8K and $10K for most of the quarter. Active users showed a steady increase, starting from 110K at the beginning of January and climbing to 145.6K by the end of March.

Max: Stream HBO, TV, & Movies from WarnerMedia Global Digital Services, LLC, launched in late February, showed promising trends. Weekly downloads ranged from 17.8K to 21.4K, with active users increasing significantly from 16.8K in its launch week to 55.5K by the end of March. Revenue peaked at $11.5K in early March, staying above $10K throughout the month.

Netflix saw a slight decline in both downloads and active users over the quarter. Weekly downloads started at 7.7K in early January and dropped to 5.7K by the end of March. Active users decreased from 293.5K to 268.2K. Despite these trends, revenue remained relatively stable, averaging around $2K per week.

Disney+ also showed a consistent pattern in both downloads and active users. Downloads ranged from 4.3K to 5.9K weekly, with a notable peak of 5.9K in mid-March. Active users hovered around 118K to 123K throughout the quarter. Revenue maintained a steady range between $3.7K and $4.6K weekly.

DGO from DIRECTV Latin America saw a decline in downloads from 9K in early January to 3.4K by the end of March. However, active users remained fairly stable, starting at 35.1K and ending at 37.4K.

For more detailed insights and data, visit Sensor Tower.