Q1 2024 Fashion Game Trends in the US: Sensor Tower Insights

Fashion games have been a staple in the mobile gaming industry, and the first quarter of 2024 has shown interesting trends for these stylish apps in the United States. Sensor Tower provides a granular look into the performance of the top fashion games, giving us a glimpse into the preferences of mobile users.

Project Makeover by Magic Tavern, Inc. experienced a fluctuating revenue trend, starting at $1.6M in the first week of January and seeing a slight decline to $1.4M by the end of March. The game's downloads saw a downward trend from 158K in the first week to 64K in the last week, with weekly active users also decreasing from 822K to 658K over the quarter.

Covet Fashion: Dress Up Game, developed by Crowdstar LLC, kicked off the quarter with revenue of $217K and peaked in mid-February at $481K. Downloads for the game started at 14K and saw a decrease to 3.4K by the end of March, while active users declined from 155K to 117K.

Libii HK Limited's SuitU: Fashion Avatar Dress UP showed a more positive revenue trend, beginning at $85K and reaching a high of $190K in early March. The game's downloads were relatively stable, starting at 21K and ending the quarter at 20K, with weekly active users showing an upward trend from 147K to 161K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited had revenues starting at $97K, peaking at $157K in early February, and then settling at $66K by the end of March. Downloads remained low throughout the quarter, ranging from 2.3K to 1.9K, while weekly active users slightly decreased from 83K to 71K.

Lastly, RuPaul's Drag Race Superstar from Eastside Games began the quarter with $98K in revenue, dipped to $67K in mid-March, and slightly recovered to $72K. The game's downloads had an initial spike at 8.2K in late January but ended the quarter at 1.9K. Active users started at 19K, peaked at 22K in mid-February, and concluded at 17K.

These figures from Sensor Tower underscore the dynamic nature of the mobile gaming market, specifically within the fashion game category. For more detailed insights and data, Sensor Tower's platform offers comprehensive analysis tools for those interested in the mobile app industry.