Q1 2024 Fast Food App Trends in Europe: Sensor Tower Insights

In Q1 2024, Europe's fast food app scene saw varied performance across top brands. Data from Sensor Tower offers a closer look at the trends for these quick-service restaurant applications.

McDonald’s - Non-US experienced a slight decrease in downloads, starting at 662K in the first week of January and dipping to 592K by the end of March. However, weekly active users showed more stability, peaking at 14.5M mid-January before settling around 13.3M by March's end.

The KFC App UKI - Order & Delivery also saw a downtrend in downloads from 394K to 278K over the quarter. Weekly active users initially increased, reaching a high of 4.7M mid-January, then fluctuated and rose again to 4.3M by the quarter's close.

For БУРГЕР КИНГ - акции, доставка, downloads varied with a notable peak at 345K in late January, eventually balancing out at 277K by March 25. The app's active users experienced a surge to 4.7M in late January, followed by a slight decrease, concluding the quarter at around 4.3M.

Domino's Pizza Delivery showed a decrease in downloads from about 140K to 105K, with weekly active users peaking at 923K mid-January and then gradually declining to 821K towards the end of March.

Lastly, the Subway® - Official App had an initial surge in downloads, jumping from 54K to 140K by the end of January, but then saw a downward trend to 49K by the quarter's end. Active user numbers saw a peak at 347K also at the end of January and experienced a gradual reduction to 263K by March 25.

For more insights, Sensor Tower's platform offers in-depth data on app performance across various regions and categories.