Q1 2024 U.S. Performance of Top Fast Food Apps on Unified Platform

The first quarter of 2024 has seen a variety of trends in the fast food and fast casual restaurant app space in the United States. Here's a breakdown of the performance of the top apps, as compiled by Sensor Tower.

McDonald's app downloads showed fluctuations, starting at 356K in the first week of January and peaking at 419K towards the end of February. Weekly active users began at 9.65M and experienced a rise, reaching over 10M by the end of January, with slight variations throughout the quarter.

Domino's Pizza USA saw its app downloads starting at 255K in the new year and reaching a high of 273K in the third week of January. The app's weekly active users initially stood at 3.40M, with a dip to 3.18M by the quarter's end.

Taco Bell Fast Food & Delivery experienced a significant jump in downloads, starting at 159K and soaring to 243K by the end of January. The app's active users showed a steady trend, starting at 1.12M and growing to 1.32M in the same period.

Starbucks app downloads saw a decrease from 213K to 141K over the quarter. However, weekly active users painted a different picture, with a notable increase from 4.48M to over 5M in early March before dropping to 4.47M by the quarter's close.

Wendy’s app downloads showed some volatility, with an impressive spike to 301K in the first week of March from a starting point of 104K. The weekly active users for Wendy's followed a similar pattern, with an increase from 850K to 1.19M in the same time frame.

For more detailed insights on these trends, Sensor Tower provides an in-depth analysis of the fast food and fast casual restaurant app market.