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The first quarter of 2024 saw notable activity in the personal finance budgeting and planning category on a unified platform in Georgia. Below, we dive into the performance metrics of the top 5 apps: YNAB, Splitwise, Wallet: Budget Expense Tracker, Zenmoney: expense tracker, and Monefy - Budget & Expenses app.
YNAB from ynab.com experienced fluctuating weekly revenue, peaking at approximately $96 in the week of February 12. Weekly downloads were relatively low, with a notable peak of 27 downloads in the first week of January.
Splitwise demonstrated consistent performance with weekly revenue peaking at around $37 in the final week of January. Weekly downloads remained steady, reaching a high of 153 in the first week of January and gradually decreasing to 71 by the end of March.
Wallet: Budget Expense Tracker from BudgetBakers showed a fairly stable revenue trend, with a peak of $37 in the last week of January. Downloads ranged from 36 in mid-March to 89 in the second week of January, reflecting a moderate level of user engagement.
Zenmoney: expense tracker presented a varied revenue pattern, peaking at $31 in mid-March. Weekly downloads fluctuated significantly, with a high of 36 in the last week of January and a low of 0 in multiple weeks.
Finally, Monefy - Budget & Expenses app from Reflective Technologies saw its highest revenue of $29 in both the last week of February and the first week of March. Download trends were highest at 49 in the second week of January, with a gradual decline to 16 by the end of March.
These insights are based on data from Sensor Tower, where more detailed analytics can be accessed for a deeper understanding of app performance.