2026 State of Mobile is Live!

During the first quarter of 2024, the top 5 personal finance budgeting and planning applications in Serbia showcased varied performance metrics. Here’s a closer look at their weekly downloads and revenue trends.
YNAB from ynab.com had a fluctuating revenue stream, peaking at $160 in the week of February 26. The app saw a significant increase in revenue during mid-February, with weeks such as February 12 and February 19 showing $133 and $121 respectively. Download trends were more stable, with a slight peak of 85 in the first week of January, followed by a general decline and occasional upticks, such as 40 downloads in the week of February 26.
Wallet: Budget Expense Tracker by BudgetBakers demonstrated a strong start with 373 downloads in the first week of January. Weekly downloads remained relatively high, with notable peaks in the weeks of January 8 (404) and February 26 (188). Revenue trends showed a consistent pattern, starting at $107 in the first week of January and peaking at $81 in early February. However, it experienced a decline towards the end of the quarter, with revenue dropping to $27 in the final week of March.
Splitwise maintained a solid download performance throughout the quarter, with a high of 373 downloads in the week of February 12 and consistent weekly figures around 300. Revenue for Splitwise was relatively stable, with peaks of $59 in the weeks of January 15 and February 26. Despite minor fluctuations, the revenue trend remained steady, hovering around the $35 to $68 range.
Mobills: Budget Planner by Toro Investimentos showed lower download figures, with a peak of 9 downloads in multiple weeks, including January 1, January 29, and March 18. Revenue trends were modest, with weekly peaks like $77 in the week of January 8 and $46 in late February, but generally hovered around the $30 to $40 range.
Money Manager Expense & Budget from Realbyte Inc. had a strong download performance, starting with 227 in the first week of January and peaking at 371 in the week of February 12. Revenue trends were consistent, with a notable peak of $52 in the first week of January and a general range of $27 to $45 throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.