2026 State of Mobile is Live!

In the first quarter of 2024, the top 5 personal finance budgeting and planning applications in Ecuador displayed varied performance metrics. The data, sourced from Sensor Tower, offers insights into trends in weekly downloads, revenue, and active users across a unified platform.
Cash Book- daily expenses by ANKIT SARAF saw a steady pattern in weekly downloads, peaking at 851 in the second week of January, before experiencing a gradual decline to 503 by the end of March. Weekly active users showed a positive trend, increasing from 3.3K in early January to 4.2K by the last week of March. Revenue for this app remained negligible, with only a single dollar recorded in early March.
Zumma Financial experienced a significant surge in weekly downloads, starting with minimal numbers in January and reaching a peak of 2K in mid-March. Revenue data was not recorded, and active users data was not available for analysis.
Money manager & expenses from Cleaner + Antivirus + VPN company showed a consistent revenue stream, with fluctuations ranging from $13 to $46 throughout the quarter. Weekly downloads remained relatively stable, fluctuating between 142 and 283. Active users started at 1.5K in early January and remained around this level, ending the quarter with 1.4K active users.
Family assets by ComSy54 Ltd, a newer entrant, saw an increase in weekly downloads from 6 in early February to 467 by the end of the month, before stabilizing around the 300 mark in March. Revenue and active user data were not available for this app.
Splitwise, a well-established app, showed a steady increase in weekly revenue, peaking at $206 in the last week of March. Downloads fluctuated, peaking at 224 in mid-February and ending with 187 in late March. Active users displayed a positive trend, increasing from 711 in early January to 772 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.