Q1 2024 Analysis: Top Shopping Apps' Performance in Brazil

Shopping apps have become integral to how consumers in Brazil make purchases. In the first quarter of 2024, significant activity was observed among the top shopping applications on the unified platform, which includes both iOS and Android data. Here's a summary of their performance, with insights from Sensor Tower.

Shopee Brasil - Frete Zero maintained a strong download presence with numbers peaking at nearly 1M in early January and showing a general declining trend towards the end of March with around 600K downloads. The weekly active users remained robust, hovering above 28M and peaking at nearly 30M in mid-March.

Mercado Libre: Compras Online showed a similar download trend, starting with over 500K and reaching a peak of approximately 740K in mid-January before falling to around 430K by the end of March. The active user base started at around 21M and showed slight fluctuations, with the number dipping to just over 20M by the quarter's close.

SHEIN - Shopping Online downloads were consistent, with a notable peak of over 630K in mid-February. Weekly active users for SHEIN fluctuated throughout the quarter, starting at over 15M, experiencing a dip in late February, and then rising back to around 14.5M towards the end of March.

Amazon Shopping presented an interesting case, where despite its revenue figures being low (ranging from $45K to $58K weekly), the app saw a significant spike in downloads in early March, reaching nearly 1M. Weekly active users started strong at close to 5M but saw a decline to just over 4.6M by the quarter's end.

Lastly, the AliExpress Shopping App, while not generating revenue, saw consistent downloads in the range of 140K to 200K. Active user numbers for AliExpress showed growth, starting at around 12M and surging to over 14M in late March.

For more detailed insights into these trends, Sensor Tower offers comprehensive data on app performance across various regions and categories.