Top 5 Shopping Apps Performance in Russia Q1 2024

The first quarter of 2024 saw significant activity among the leading shopping apps in Russia. Here’s a detailed look at the performance of the top 5 apps on a unified platform, based on data from Sensor Tower.

WILDBERRIES started the quarter strong with over 624K downloads in the first week of January. The downloads saw a slight dip mid-quarter but picked up again, peaking at 589K in early March. The app maintained a high level of active users throughout the quarter, starting at approximately 49M and ending at around 49.9M.

Авито: объявления had a consistent download rate, starting the quarter with 378K downloads and ending with 345K. The weekly active users fluctuated slightly, beginning at 34.5M and closing the quarter at 35.9M.

Озон: онлайн интернет-магазин experienced steady downloads, ranging from 287K to 351K throughout the quarter. The active user base showed a gradual increase, starting at 33.2M in the first week of January and reaching 33.7M by the end of March.

Мегамаркет: Интернет магазин saw a significant increase in downloads, starting at 246K in early January and peaking at 344K in early March. The app’s active users also grew from 2M to 2.3M over the quarter.

Джум started the quarter with 192K downloads and showed a rising trend, reaching 256K by the end of March. The active user count followed a similar trend, beginning at 1.1M in January and increasing to 1.6M by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed information can be found.