Top 5 Shopping Apps in Sweden Q1 2024: Performance Insights

In the first quarter of 2024, the top 5 shopping apps in Sweden showcased varying performance trends in terms of downloads, active users, and revenue. Here's a detailed look into how each app fared, based on data from Sensor Tower.

Temu: Shop Like a Billionaire saw a strong performance in weekly downloads, starting the year with 54.3K downloads in the first week of January and peaking at 85.1K in the week of January 22. The app experienced a mid-quarter dip, dropping to 41.3K downloads in early February, but rebounded to 69.9K by mid-March. Weekly active users showed a consistent upward trend, beginning at 503K in the first week of January and reaching 636.8K by the third week of March.

Vinted: Sell vintage clothes had a steady increase in weekly downloads early in the quarter, starting from 19.7K in the first week of January and peaking at 40.8K in the week of January 22. A slight decline followed, with downloads dropping to 20.2K in mid-March before recovering to 32.2K by the end of the quarter. Active users showed moderate fluctuations, beginning at 209K in early January and ending at 237K in the last week of March.

Lidl Plus experienced a varied trend in weekly downloads. The app started with 8.3K downloads in the first week of January, saw a peak of 26.7K in mid-March, and ended the quarter with 16.6K downloads. Active users for Lidl Plus remained relatively stable, starting at 157.3K in early January and slightly increasing to 179K by mid-March, maintaining this level until the end of the quarter.

SHEIN - Shopping Online maintained a consistent weekly download rate throughout the quarter. Starting with 11.3K downloads in the first week of January, SHEIN saw minor fluctuations, peaking at 12.6K in the last week of January and holding steady around 11.7K by the end of March. Weekly active users displayed a significant increase, beginning at 425.7K in early January and surging to 616.4K by the last week of March.

Tradera – buy & sell had a relatively stable download pattern, starting with 9.6K downloads in the first week of January and slightly declining to 6.7K by the end of March. The app's weekly revenue showed a notable increase, peaking at $4.4K in the first week of March. Active users for Tradera showed some variability, starting at 130.4K in early January, dipping to 103.1K in late February, and recovering to 130.8K by the end of March.

These insights highlight the dynamic nature of the shopping app market in Sweden during Q1 2024. For more detailed metrics and further insights, visit Sensor Tower.