The first quarter of 2024 saw notable activity among the top shopping apps in Turkey. Here's a detailed look at their performance based on data from Sensor Tower.

Trendyolmilla experienced a downward trend in weekly downloads, starting at around 673K in early January and ending the quarter at approximately 404K. Despite this, weekly active users consistently grew from 918K to over 1.6M by the end of March.

Trendyol: Fashion & Trends saw a fluctuating download pattern, beginning with 205K in the first week of January and peaking at 272K in mid-March. Active users remained relatively stable, hovering around 23M throughout the quarter, with a slight increase towards the end.

Pazarama: Online Alışveriş had a consistent decline in downloads, from 221K in the first week to about 110K by the end of March. Active users showed a more stable trend, starting at 591K and ending at 564K.

Migros - Market & Yemek exhibited a varied download trend, with a notable peak at 168K in mid-March. The active user base fluctuated but ultimately increased from 1.2M to around 1.3M by the end of the quarter.

Hepsiburada: Online Shopping maintained a steady download rate, starting at 111K and ending at 96K. Active users showed some variability but stayed close to 10M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024

Downloads

Quarter Summary