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In the first quarter of 2024, the top 5 social apps in Spain exhibited varying trends across downloads, revenue, and active users. Here's a detailed look at their performance based on Sensor Tower data.
Facebook saw impressive weekly download figures, peaking significantly at 257K in the last week of February and maintaining high numbers with 196K and 102K in the following weeks. Weekly revenue for the app showed a steady increase, reaching approximately $9.9K in early March, while active users remained stable around 19M throughout the quarter.
Threads maintained strong weekly download figures, starting the quarter at 205K and experiencing a peak of 216K in mid-February. The app also demonstrated a consistent rise in active users, beginning at 531K in early January and climbing to over 1.1M by the end of March.
TikTok displayed robust weekly revenue, starting at $275K in early January and peaking at $340K in mid-February. Weekly downloads fluctuated, with a high of 121K at the beginning of the quarter and a steady 112K by the end of March. Active users hovered around 14.6M, showing slight variations but overall stability.
Instagram experienced significant weekly revenue fluctuations, reaching a high of $96K in mid-February. Weekly downloads were strong, starting at 108K and maintaining figures around 73K to 84K throughout the quarter. Active users remained steady, averaging around 16M.
X saw a varied performance in weekly downloads, peaking at 62K at the end of January and maintaining numbers between 20K and 36K. Weekly revenue showed a gradual increase, peaking at approximately $14K in early March. The app's active users were stable, averaging around 3.5M.
For more in-depth insights and data, visit Sensor Tower.