Top 5 Social Apps in Italy: Q1 2024 Performance

During the first quarter of 2024, the performance of the top 5 social apps in Italy displayed interesting trends across downloads, revenue, and active users, according to Sensor Tower data.

Facebook from Meta Platforms, Inc. saw a notable peak in weekly downloads, reaching approximately 203K in late February. Weekly revenue fluctuated, peaking at around $20.4K in mid-March. Active users remained relatively stable, hovering around 23.5M throughout the quarter.

Threads, also from Instagram, experienced a high in weekly downloads with about 208K in the first week of January. Active users showed a gradual decline from 279K to around 191K by the end of March.

TikTok, published by TikTok Pte. Ltd., led in weekly revenue, peaking at about $492K in late February. Downloads remained consistent, with a significant increase to 91K in the final week of March. Active users stayed steady, averaging around 16.7M.

Instagram showed a peak in weekly revenue, hitting approximately $100.8K in mid-March. Downloads peaked at 74K in the last week of March, while active users remained stable, averaging around 20.2M.

Lastly, BeReal. Your friends for real. from BeReal maintained a consistent download rate, with a slight decrease to about 14.6K by the end of March. Active users showed minor fluctuations, averaging around 1.26M.

For more detailed insights into app performance, visit Sensor Tower.