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In the first quarter of 2024, the top social networking apps in Russia showed varied performance across downloads, revenue, and active users. Here’s a detailed look at the trends for Telegram Messenger, VK: social network, messenger, Mamba: Dating, Meet New People, Twinby: Dating & Compatibility, and Odnoklassniki: Social network.
Telegram Messenger saw a steady revenue stream, peaking at around $642K in mid-February. Downloads fluctuated, starting at 562K in early January and ending at 435K in late March. Active users consistently increased, reaching approximately 92.6M by the end of the quarter.
VK: social network, messenger experienced a peak revenue of about $304K in mid-February. Downloads remained stable, with a slight dip from 289K in early January to 210K in late March. Active users hovered around 80M throughout the quarter, showing minor fluctuations.
Mamba: Dating, Meet New People had revenue reaching approximately $48K in early January and ending at $39K in late March. Downloads were relatively stable, starting at 61K and ending at 44K. Active users started at 863K and saw a gradual decline to 776K by the end of March.
Twinby: Dating & Compatibility had a peak revenue of about $38K in early January, declining to $20K by late March. Downloads decreased from 43K to 24K over the same period. Active users, however, increased from 251K to 276K, indicating growing engagement despite fewer downloads.
Odnoklassniki: Social network saw revenue peak at $36K in early March, ending at $13K in late March. Downloads started at 141K in early January and dropped to 99K by the end of March. Active users dipped from 8.4M to 7.5M over the quarter.
For more detailed insights and data, visit Sensor Tower.