Q1 2024 Recap: Top Utilities Apps in Europe on Unified Platform

In the first quarter of 2024, the utilities category on the unified platform in Europe showcased varied performance among the top five applications. Sensor Tower provides detailed insights into the metrics that shaped their trajectory during this period.

NordVPN: VPN Fast & Secure experienced a revenue fluctuation, starting at $481K and reaching a peak of $544K in early March before settling at $489K. Downloads for the app began at 161K and saw a mid-quarter spike to 169K, ending the quarter at 151K. Weekly active users showed a steady trend, starting at 1.65M and peaking at 1.74M, with the quarter closing at 1.71M.

Cleanup: Phone Storage Cleaner saw its revenue range between $105K and $118K. The app's downloads witnessed a decline from 118K to 49K, while weekly active users decreased from 374K to 316K over the quarter.

Onoff garnered revenues that oscillated between $106K and $129K. Its downloads remained relatively low, starting at 3.5K and ending the quarter at 3.8K. The app's weekly active users showed a slight decrease, starting at 22.9K and ending at 21.4K.

Getcontact exhibited a revenue pattern starting at $88K and reaching up to $107K before closing at $96K. Downloads started strong at 379K, saw a slight dip mid-quarter, and ended at 305K. The weekly active users saw a high of 6.63M, with a slight decline to 6.38M by the end of the quarter.

Norton 360 Security & VPN showed revenues starting at $93K, peaking at $102K twice during the quarter, and finishing at $106K. Downloads for the app decreased from 66K to 51K, while active users began at 744K, dipped to 698K, and rebounded to 746K by quarter's end.

These figures reflect the dynamic nature of the utilities app market in Europe, with Sensor Tower providing more in-depth insights into the performance of these top applications.