We’ve acquired Video Game Insights (VGI)!
During the second quarter of 2024, the performance of the top beauty retail apps on the Android platform in the United Arab Emirates showed varied trends. Here's a closer look at the weekly downloads, revenue, and active users for the top 5 apps, according to Sensor Tower.
Bath&BodyWorks from M.H. Alshaya Co. W.L.L. saw a significant spike in weekly downloads, reaching over 2K in mid-April. However, downloads generally fluctuated, ending at 882 by late June. Weekly active users followed a similar trend, peaking at 6.4K in early June before declining to 4.6K by the end of the quarter.
Sephora UAE: Beauty, Makeup by SEPHORA maintained a relatively stable download rate, with minor fluctuations around the 1K mark, peaking at 1.2K in late May. Active users remained consistent, hovering around 7.9K for most of the quarter, before slightly declining to 7.2K by the end of June.
Purplle Online Beauty Shopping from Purplle.com experienced modest download numbers, averaging around 400 downloads weekly. The app's active user base showed a steady increase, reaching a peak of 3.0K in mid-June before slightly dropping to 2.5K by the end of the quarter.
StyleKorean by stylekorean.com had a steady increase in downloads, starting at 180 in early April and rising to 429 by late June. No active user data was available for this app during the quarter.
Nykaa - Beauty Shopping App by Nykaa.com saw consistent weekly downloads, with a slight increase in May, peaking at 410. The app's active users also showed a gradual rise, peaking at 4.2K in mid-May and stabilizing around 3.7K by the end of June.
For more detailed insights and data, visit Sensor Tower.