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In the second quarter of 2024, the top consumer finance applications on the Android platform in Romania showed varied performance in downloads, weekly active users, and revenue. Here’s a closer look at how these apps fared:
Salt Bank experienced a fluctuating download rate, starting strong with 36K downloads in the first week of April and peaking at 49K in the second week, before gradually stabilizing around 13K in June. Weekly active users showed an overall positive trend, rising from 61K in early April to a high of 104K by the end of June.
George Romania had a consistent download pattern, with numbers ranging between 5K and 13K throughout the quarter. Active users for George Romania remained robust, maintaining a steady base of around 320K to 370K weekly active users.
Raiffeisen Smart Mobile PI saw a stable download rate, averaging around 9K downloads per week. Active users fluctuated but remained strong, starting at 495K in early April and peaking at 550K in mid-May, ending the quarter at approximately 495K.
Up Mobil showed a varied download trend, with figures peaking at 12K in the second week of April and stabilizing around 6K-7K per week towards the end of the quarter. Weekly active users demonstrated a steady performance, maintaining an average of around 120K to 145K users.
YOU BRD had a relatively stable download rate, fluctuating between 6K and 8K downloads per week. The app's weekly active users showed a slight increase over the quarter, from 380K in early April to 420K in mid-June, before settling at 396K by the end of June.
These insights are based on data provided by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.