Q2 2024 Android Fashion Game Trends in the US: Sensor Tower Report

Fashion gaming enthusiasts have been busy in the second quarter of 2024, as evidenced by the latest data from Sensor Tower. Let's take a look at the performance of the top 5 fashion games on the Android platform in the US.

Lady Popular: Dress up game from XS Software AD showed a fluctuating revenue trend, peaking at nearly $1.7M in early June, while downloads saw a notable rise towards the end of the quarter, reaching over 1.3K. Weekly active users peaked at over 13K towards the end of June, indicating a strong finish to the quarter.

Project Makeover by Magic Tavern, Inc. experienced a revenue peak in mid-June with over $1.5M and maintained a healthy download rate, surpassing 2.1K in early and mid-June. The game's weekly active users showed a high of nearly 15K users in early June.

Elex's Love Nikki-Dress UP Queen had more modest figures, with revenues reaching up to $590K in mid-April. Downloads were low, with no downloads recorded in the latter half of June. Active users gradually declined to 78 by the end of the quarter.

Covet Fashion: Dress Up Game from Crowdstar Inc saw revenues that were relatively stable, ending the quarter with $147K. However, the game had no new downloads recorded throughout the quarter, and weekly active users saw a slight decrease to 64 by the end of June.

Libii HK Limited's SuitU: Fashion Avatar Dress Up showed consistent revenue performance, with a slight peak at $175K in early May. Downloads varied, with a peak of 116 in the last week of June. The game's active users saw a steady increase, ending the quarter with over 1.3K weekly active users.

For more insights and detailed analytics, fashion game developers and marketers can turn to Sensor Tower for comprehensive data and trend analysis. The performance of these games provides an interesting snapshot of user engagement and monetization trends in the fashion gaming category.