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In Q2 2024, the top 5 fashion games on Android in Austria showcased diverse performance trends in downloads, revenue, and weekly active users. Here’s a detailed look at each app’s metrics:
Left or right: Magic Dress up experienced fluctuating downloads, starting with around 1.9K in early April and eventually declining to approximately 1K by the end of June. Weekly active users peaked at 3.7K in the last week of June, showing a slight increase from 3.4K at the start of the quarter.
Makeover Artist: Makeup Games saw a consistent increase in downloads, with numbers rising from 362 in early April to 1.5K by the end of June. The game’s weekly active users also grew steadily, reaching about 3.2K in the final week. Although revenue remained mostly stagnant, there was a slight uptick to $3 in the last week of June.
Hair Salon: Beauty Salon Game experienced a notable decrease in downloads over the quarter, starting at 1.1K and dropping to 384 by the end of June. Weekly active users followed a similar downward trend, from 2.6K in early April to 1.7K by the end of June. Revenue saw minor fluctuations, peaking at $21 in mid-May.
Project Makeover maintained a strong performance in revenue, averaging around $8K to $10K per week, with a peak of $10K in mid-June. Downloads were relatively stable, ranging between 471 and 1K throughout the quarter. Weekly active users showed some decline, from 7.2K in early April to 6K by the end of June.
The Ink Shop - Tattoo Art ASMR saw significant growth in downloads, especially in May, peaking at around 3K. Weekly active users followed this upward trajectory, reaching a high of 4K by the end of May before settling at about 2.7K in late June. Revenue remained negligible throughout the quarter.
These insights highlight the varied performance of fashion games in Austria during Q2 2024. For more detailed analysis and insights, visit Sensor Tower.