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During the second quarter of 2024, the lifestyle app category on the Android platform in Colombia showed noteworthy trends. Here's a detailed look at the performance of the top 5 apps: Pinterest, Terpel, TuBoleta Pass, Life360: Live Location Sharing, and Daily Motivation.
In Q2 2024, Pinterest consistently maintained a high download rate, peaking at approximately 90K in mid-May. Weekly active users fluctuated slightly, starting at 3.7M and ending the quarter at around 3.6M. Despite these minor variations, Pinterest remained a dominant player in the lifestyle category.
Terpel
Terpel saw a steady increase in downloads, with numbers rising from 12.6K in early April to 14.7K by mid-June. Active users also demonstrated a positive trend, growing from 128K to 136K over the quarter. This steady growth underscores the app's increasing popularity and user engagement.
TuBoleta Pass
TuBoleta Pass experienced varied download numbers, starting at 17K in early April and dropping to 5K by late June. Weekly active users exhibited a similar pattern, starting at 46K and declining to 35K by the end of the quarter. Despite these fluctuations, TuBoleta Pass maintained a solid user base.
Life360: Live Location Sharing
Life360 showed consistent revenue growth, peaking at $757 in late May. Downloads fluctuated, with a notable peak of 12.7K in mid-June. Active users increased steadily from 414K to 440K, reflecting the app's growing user engagement and reliance on its location-sharing features.
Daily Motivation
Daily Motivation had a significant spike in downloads, reaching 42K in early May. However, the numbers dropped to 16K by late May. Active users followed a similar trajectory, peaking at 43K in mid-May and declining to 17K by the end of June. The app's performance indicates a high initial interest that tapered off towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.